Elena creates retail and custom fonts and logos in close collaboration with her clients to provide a unique typographic solution.
Her expertise in type and logo design has gained a reputation over the years, through regular collaborations with type foundries, design studios and agencies. She is focused on delivering the highest standards in font production and mastering, partnering with engineers throughout her international network.
Whether for a local business or large corporation, Elena’s work reinforces how the world perceives brands through custom fonts that make identities adaptive, multilingual, coherent, unique, flexible and recognisable all at once.
Elena is a visiting lecturer at LHÍ Reykjavík, where she teaches type design. And as an active member of Alphabettes, a network to support and promote women in the type industry, she mentors professional newcomers.