Launch of the latest Puma Sneakers in Vienna

Launch of the latest Puma Sneakers in Vienna

The Austrian release of Puma’s new sneaker with the Japanese name (“Tsugi”) and an American superstar testimonial – rapper The Weeknd – were reason enough to throw a party. We celebrated the idea of sneakers as more of a lifestyle product than simply shoes. The designed bar area, the sound of Berlin artist Joshi Mizu and DJ Mosaken brought the shop to life.


Joshi has heated up the shop and his crowd with his live performance. Next door, at the Lacing Station, the central feature of the Tsugi could be exploited to the full. Creative lacing was used to battle a pair of the new sneakers.


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