SONOS x HAY Launch Event

Product-centered narratives are often no longer meaningful enough for our postmodern and digital society. Especially brands that have an urban and design-affine claim have to offer their customers new forms of interaction. Our partner Sonos understood this and asked us to organize an experience-driven event for their product launch in collaboration with the Danish home designer HAY.

It was important to us that the strategic background of this collaboration is also reflected within the experiential marketing event. We wanted to invite our visitors to explore the field of tension between the topics of living and sound. Austro Designer Klemens Schillinger gave an inspirational talk and helped the visitors rethink the interaction between sound and home design. Music, drinks and the limited Sonos One Edition were also there. With the know-how of the two brands and the expertise of the local creative scene, we were able to create a value-driven experience that brought the brands to life in a new and authentic way.